America Rebrands Itself In New Marketing Campaign To Boost Tourism


America Rebrands Itself In New Marketing Campaign To Boost Tourism @PSFK.  Thanks @PSFK

Brand USA, the tourism agency for United States, is launching a new campaign for all 50 states, marking the first time America has marketed itself through a single brand image. The nation’s first marketing campaign also features a brand new logo that is created with a collection of dots that join together to compose the letters USA. Because the logo will not adhere to a single color scheme, it symbolizes the diverse colors and images of people and destinations across the country, commented the organization’s top marketing officer. 

Set to launch in March 2012.

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